Just like its pint-sized consumers, Jelli Beanz brims with energy and imagination. The shop keeps Santa Cruz babies and kids looking sharp with a constantly updated stock of gently used clothing and apparel. It also keeps moms-to-be comfortable with maternity wear. But Jelli Beanz doesn’t end at the threads: it also populates its shelves with toys, books, and music, all hand-selected for quality and age suitability. For hard-to-find items, the Jelli Beanz staff can investigate the shop’s large storeroom, which means customers don’t have to waste time rummaging around or deciphering old treasure maps.