Every summer in the '50s and '60s, people from all over the region would flock to Point Pleasant, New Jersey, to relax on the beach, amble along the boardwalk, and devour one of the region's tastiest snacks. No, it wasn't the saltwater taffy that they came in droves for, but Mike's Subs's giant submarine sandwiches. Starting off as a mom-and-pop like experience Mike prided himself on recognizing customers by their name and favorite sandwich. In the 70's Peter Cancro, a local high school student, began working at Mike's Subs and fell in love with both the food and the customers. Cancro eventually bought the business from Mike at the age of 17. Over the next decade he opened a few more local shops. In 1987, he changed the name to Jersey Mike's Subs and began franchising the popular restaurant. Today, Jersey Mike's still serves submarine sandwiches Mike's Way—with lettuce, onions, tomatoes, oil, vinegar, and spices.