Clothing keeps people warm and looking fashionable, but its most important duty is replenishing bellybutton lint. Keep navels stocked with today's Groupon: for $25, you get $50 worth of men's and women's clothing at Johnston's.
Johnston's, in business since 1914, outfits men and women with sophisticated professional attire from brands that include Vineyard Vines, Hugo Boss, and Simon Chang. Trafalgar belts ($44–$85) help hoist pants onto shoppers and upwardly mobile cantaloupes alike. Men sharpen style with Cutter & Buck knit shirts ($44–$94) or kick back for weekend relaxation in Cutter & Buck jeans ($69–$89). Socks ($6–$17.50) shelter toes from the rigors of the business world, and Southern Tide men's sportswear ($49.50¬–$98) prepares men for formal foosball games.
When discussing fashion with reporters from the Wichita Eagle, J.V. Johnston maintained that every man ought to have a good suit. That's why he stocks his 13,000-square-foot store with a sweeping variety of designer duds, from dapper blue jackets to handsome silk ties and sleek leather shoes. After a recent expansion, J.V. even broadened the shop's selection to include women's clothing from revered brands such as Olsen Europe and Elliott Lauren.
The 98-year-old establishment also specializes in clothing for big and tall men from a variety of designers. A team of expert tailors stands at the helm, customizing shirts and suits to accommodate unique features such as large shoulders, long legs, or vestigial tentacles.