Just-4Me.com personalizes books and music so that any child can be the star of a story. The series of books ask customers to input information—such as the protagonist's name, his or her hometown, and the names of his or her friends—to weave into tales that blend life lessons with fantasy and adventure, captivating kids while simultaneously boosting their self-worth. Some also correspond with particular events, including birthdays and back-to-school season, when kids would otherwise become just another ledger line in the mean old principal's dusty tome.