A Chat with Katie Anderson Zumba
What services does your business offer and what makes your business stand out from the competition?
The songs and routines are chosen wisely. You won’t find anything like it at other Zumba classes. I want to offer a unique experience. There’s a great variety of music styles and they will always make you want to dance. Classes are upbeat, high-energy, and meant to give you a workout worth coming for.
Exercise is challenging. How do you keep clients motivated and engaged?
The songs and routines really keep clients awake, alive, and in the moment. I choose really catchy songs and they get stuck in your head. You can’t wait to get back to class and hear them! It’s also a great social event. You really bond with the other people in class and can’t wait to see them again.
What was the inspiration to start or run this business?
I started to teach Zumba because I love dancing. Everybody is born with their own innate skills and talents: dancing is one of mine. And it’s such a great stress-reliever. It’s that time of the day you can really let loose.
What do you love most about your job?
The dancing! And that’s what Zumba is all about. I also love finding that next song I’m going to do in class and just letting the dance inspiration come out. I love that I’m getting an intense workout just by having fun. I only need to do Zumba a few times a week to stay in awesome shape.