The Issue: Underserved Children in North Texas
In 2011, 21.9% of US children lived in poverty—more than one child out of five. Furthermore, Texas had the 6th-highest rate of childhood poverty in the nation, with 26% of children living beneath the poverty line. And in Dallas County, part of the nine-county North Texas region, this number rises even higher, to 29%. Each of the children in these statistics faces significant hardships to success. According to data from Columbia University’s National Center for Children In Poverty, children who grow up in low-income homes can have difficulty learning and face social, emotional, and behavioral issues.
The Campaign: Outfitting Children with Clothes and School Supplies
All donations to this Grassroots campaign will be used by Kids Matter International to provide new clothing, shoes, books, and school supplies for disadvantaged children in North Texas. For every $100 raised, Kids Matter International can clothe one child from head to toe during its Around the Block event, held annually at area Kohl’s stores. Registered children receive the funds on a gift card, before more than 400 volunteers lead them through the stores, picking out deeply discounted wardrobes, shoes, and backpacks filled with books and school supplies—often the first time youngsters have received new, store-bought items.
Launched in 2010, Around the Block takes place one day every November thanks to a partnership between Kids Matter International, Kohl’s, Boston’s Gourmet Pizza, the Ryan Palmer Foundation, Buckner International, and, since 2012, the Barbara Bush Family Literacy Foundation, which furnishes the children with books. In 2012, the event clothed 1,134 children. In 2013, the fourth-annual event, organizers hope to clothe 1,500 children—a goal that equates to $150,000 in funding.
Kids Matter International
The name encompasses not only the mission, but the scope as well. Kids Matter International works to show children that they are important even if they live in poverty—even if they were abandoned or orphaned—setting their sights as close to home as Northern Texas and as far away as India and Honduras. In Texas, its work is apparent in children heading to school with new clothing and supplies. In India, an orphanage gives children a home through political unrest and natural disaster. And in Honduras, the organization provides transitional housing for young girls who have faced abuse.
Yet the people behind Kids Matter International know that when facing a foe as intractable as childhood poverty, no one can solve the problem alone. That’s why the organization—which comprises just four full-time staff members—teams up with hundreds of volunteers and dozens of corporate partners to put on programs that directly benefit disadvantaged children.
See how Groupon helps you discover local causes and lend a helping hand to projects big and small at the Groupon Grassroots blog.