Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
La Casa Latina
Taught to cook by his mother, Raymunda (who can often be found manning the stove), executive chef Roberto Herrera transforms ingredients from countries such as Honduras, Colombia, and his native El Salvador into the lively, authentic dishes of La Casa Latina’s dinner menu. As nighttime gets underway, pupusas—handmade corn tortillas stuffed with cheese, beans, or pork—whet appetites in preparation for main courses. A favorite on the menu, the shell steak stars in the Honduran platter alongside a fried egg, beans, plantains, and avocado. Such cuisine has even attracted the praise of the New York Times, and since then, the restaurant has expanded to include a full bar, three 55-inch televisions, and an extensive tapas menu.
Imbued with the colors of a sunset, a mirrored ribbon of tile skirts along the walls, reflecting smiles and alternate realities. In the kitchen, Herrera wields 20 years of culinary experience while dazzling guests in La Casa Latina's dining room and serving meals to seniors via the social-service agency Services Now for Adult Persons, Inc.