Born and raised in New York, Dr. Lana Rozenberg comes from a family of dentists. This combination conspired to inspire a lifelong dedication to managing the oral health of her fellow New Yorkers. After a brief sojourn west for a stint at the Arthur A. Dugoni School of Dentistry in San Francisco, Dr. Rozenberg returned to New York for advanced work at NYU. Her practice’s blend of general dentistry with cutting edge dental techniques earned her the attention of the city’s population and the editors who write about them. In addition to bolstering her patients’ smiles, Dr. Rozenberg also makes time for feature coverage in outlets ranging from Vogue to CNN.

So, what are some of these revolutionary treatments? Gumoflage is one. The corrective procedure mends smiles that show too much gum by repositioning the upper lip so that it doesn’t creep up too high. A scalpel-free smile lift is another, building up teeth and creating a fuller, wider smile through the use of veneers. To enliven faded grins, she also uses the Zoom whitening process, which breaks down stains and discoloration in less than an hour. Dr. Rozenberg also branches out past the mouth, enhancing faces’ overall youthfulness with cosmetic injectables such as Botox and Juvéderm.