If Latitude 40 were a cartoon character, it would assume more personas than Bugs Bunny. Not that its guests are complaining. The luxury entertainment complex sprawls across two floors and 65,000 square feet, packing in restaurants, bars, and live theaters. Visits often start at the 360 Grille, where chefs crisp pizzas in a brick oven and grill Angus-steak burgers. Food is served in all corners of Latitude 40, including at the HD Sports Theatre, where 100 comfy seats surround three giant HD screens wired in to epic athletic events.

Competitions unfold onsite at The Lanes. The familiar chorus of falling pins emanates from 24 lanes, each next to a plush white couch where players relax between turns. Should matches end in a tie, the game room's games, like the giant Connect Four machine, can determine the winner.

Other activities change depending on the evening. At Latitude LIVE!, comedians, musicians, and other artists regularly perform for up to 300 people at a time. Axis Live, meanwhile, transforms one of the venue's bars into a high-energy night club. Thursday through Saturday, popular local bands and Pittsburgh DJs spin club tunes, drawing people out onto the dance floor.