Before it was her business, the world of cosmetics was a labor of love for Laura Geller. When she was younger, she would volunteer to work at makeup counters for free in exchange for the chance to get her hands on high-end products. This combination of unbridled enthusiasm and experience cleared a swift career path for her, from doing makeup for Broadway productions to beautifying the talent at CBS and NBC to, finally, developing an ardent following on QVC. Today's Reserve selection gives you a brush with a lifetime of learning with $50 worth of makeup and beauty products of your choice at Laura Geller Make-Up Studio.
Geller sometimes describes her philosophy as "no-brainer beauty"—creating products that go on easily and stay there throughout the day without worry. Of course, it took plenty of brains to research the innovative products and manufacturing techniques that make up her line. Those include the lightweight, texture-revamping primers playfully known as Spackle, as well as lip color and setting sprays that moisturize even as they hold down a picture-perfect look. For vibrant color, there's Geller's signature Baked collection, with pure, liquid Italian pigments swirled into one-of-a-kind patterns and then baked to set in terracotta pans, eliminating the need for fillers. Products from the line placed in QVC's 2013 Customer Choice Beauty Awards.
Developing the right products is only half the process at Laura Geller Make-Up Studio. There's also the matter of education to make sure those products do all they can for each customer's coloring and skin type. Staff in the New York location are always glad to help shoppers navigate their wealth of options and demonstrate application techniques.