Children, who are born naked, must be immediately swaddled to prevent their "new baby" smell from wafting out windows and attracting feral Peter Pans. Seal in your offspring's freshness with today's deal for baby clothes, furniture, and accessories at Lauren Alexandra. This Groupon can be used at the Brookside or Briarcliff Village locations. The Brookside store specializes in bedroom and nursery furnishings and design, while its energetic kid sister store in Briarcliff is packed with candy, toys, and games. Both stores carry high-quality baby-coverings, including European brands Cakewalk and Catimini. Scare off under-the-bed and inter-drawer monsters with fun decorative wall art, or lull them into a blissful sleep with a lullaby CD. The shelves at Lauren Alexandra are stocked with baby shower favorites such as soft and fuzzy blankets, stuffed animals, and baby's first trust fund.
A wave of pastel hues washes over the walls of Lauren Alexandra's two elegant boutiques, where baby and maternity specialist Pamela Dicapo has been outfitting infants, toddlers, and their parents with upscale accessories since 1994. Newborn essentials—stuffed animals, baby-talk translators, and blankets from brands such as My Blankee and Little Giraffe—share colorful shelf space with apparel from European clothiers such as CakeWalk and Catimini. The shops brim with a bevy of accouterments, and Pamela's passion for all things baby-related extends beyond her store. She and her supporting crew travel to parents’ homes to cultivate domestic comfort with professional room design services, harnessing their decorating finesse to help parents select soothing, kid-friendly wall treatments, furniture, and carpet.