Amid shelves lined with curiosity-inspiring playthings, and plenty of areas for concentrated toy testing, owners Aimee and Craig Gremillion can be spotted chatting with customers about their toy needs. The cheerful duo stocks their neighborhood shop, located within Citiplace, with puzzles, workbooks, arts-and-crafts kits, and games that, like scratch 'n' sniff vocabulary tests, encourage children to equate learning and creativity with fun. They rely on trusted toy brands such as Lego, Toysmith, and Fisher-Price and boast complimentary gift-wrapping services as well as complimentary personalization for select products.