Supporting the arts, like supporting free weights at the gym, impresses your neighbors and increases your chances of putting a painting above the mantelpiece. Give your connection to the arts a boost with today's Groupon: for $15, you get $30 worth of Horse Mania 2010 merchandise from LexArts. This Groupon is redeemable in-store only.

LexArts' parade of painted fiberglass horses—aptly named Horse Mania 2010—is just one example of its tireless effort to raise money to the support the music, visual arts, and creative culture of Kentucky. Eighty-two horses and 56 foals sporting the paint-strokes of local artists, area schoolchildren, and independently minded brushes attracted the eyes of thousands of visitors and raised more than $500,000 for the Public Art Fund, art education programs, and more than 80 local charities.

Celebrate the equine-themed effort by lassoing some Horse Mania merchandise, such as the Horse Mania 2010 book ($24.95), or a polo shirt ($12) and green T-shirt, both of which champion LexArts' art-aiding effort ($10 each). A Horse Mania temporary tattoo ($1) will shock controlling parents much less than a Horse Mania baseball hat glued to the scalp, while still demonstrating the wearer's patronage ($15).