A Chat with Life's Direction Fitness and Wellness Club
What services does your business offer and what makes your business stand out from the competition?
We are a member-focused, non-franchised boutique 24/7 club. We never want our members to feel like they are just a number, and that is how the club is run. Lots of big-box options within our 5,000-square-foot gym make it perfect for someone who prefers a personal-touch club feel.
Exercise is challenging. How do you keep clients motivated and engaged?
From invigorating group classes, personalized training and coaching, and unique weight-loss assistance, Life's Direction will help you define and achieve your goals. We are a gym where "everyone knows your name."
What was the inspiration to start or run this business?
Pete Sandrev, lifelong fitness enthusiast and entrepreneur, always wanted to have a community gym to share with like-minded fitness-lifestyle friends. Life's Direction is just such a club where members feel welcome, encouraged, and supported in their individual fitness lifestyles.
What do you love most about your job?
In a nutshell, we simply love being here. We love seeing members come day in, day out, and we like that we know most everyone by their first name. It is great to be with friends all day during one's workday.