A Chat with Liora Farkovitz
What services does your business offer and what makes your business stand out from the competition?
Our publicity strategy puts you or your business in front of reporters, editors, producers and publishers in the United States and beyond. Using Digital Media or Content Strategy is 14x more effective than paid advertising because established media personalities and properties make YOU the topic.
What was the inspiration to start or run this business?
Working as a consultant in Brooklyn, NY, I was looking for new ways to promote a client on a $0 ad budget. I found hundreds of media queries which allow me to pitch news story ideas directly to reporters, editors, publishers and hosts every day - and my stories are frequently chosen for publication!
What do you love most about your job?
I like encouraging clients through the process of creating new products, an investor pitch deck, or recommending new ways to promote a business idea that also make money; especially when we get into a groove, our timing is clicking with our marketing, PR and ads on fire - and they have huge smiles!
What is the best reaction you've ever gotten from a customer?
I loved, loved, loved watching my client's social media glee as she collected 8,000+ Facebook Likes on a free Press Release we published recently - quickly followed by 600 new Facebook Page followers. She's awesome because she quickly acts on advise, and backs up our efforts with the right moves.