In more modest times, bathing suits were cumbersome woolen affairs, which hindered their original purpose as garments to be worn in communal bathtubs. Cleanse your closet of outdated swimwear with today's Groupon: for $20, you get $100 worth of swimwear from Lisa Curran Swim online.

Rendering chic bikinis, tankinis, one-pieces, and maternity swimwear from raw Italian fabric, Lisa Curran Swim's designers strive to stitch hydro-habiliment suitable for all body types. The sleek two-toned Chantelle one-piece lifts and supports beach-bound bodies with a shelf bra, flexible boning, and full lining ($195). The St. Tropez string bow halter, delicately shirred and striped in robin's-egg blue and chicken's-egg white ($92), may be reunited with its hip-hugging twin ($88) or purchased solo, and the Toulon Bow Tankini likewise offers its bright warm florals in separable top ($110) and bottom ($85) permutations for pairing with solid pieces or enlivening stodgy business suits. No stranger to the press, Lisa Curran's styles have been featured in Sports Illustrated's swimsuit edition, Cosmopolitan, and In Style.