Featuring threads focusing on conscientious consumption, Livity claims to be the first ever retailer of 100% sustainable apparel for men and women. Ward off buzzing sunbeams with a broad-brimmed fireball beach hat ($33), or slip into a hemp/recycled-polyester fleece ($75) and then strap on a hemp/cotton cargo pack ($123) while toting around an infinite series of smaller backpacks or at least a cool key-chain purse ($17.50).
Relying heavily on sturdy, soft hemp instead of thirsty, fragile cotton, Livity's T-shirts take 400 fewer gallons of water to produce than the usual cotton body-tube. Immanently renewable, hemp also lasts far longer than conventional natural fabrics, meaning you'll be able to pass down shirts from generation X to generation Y to generation Z. Livity also cuts back on waste by recycling its own cutting scraps and other "leftovers" into brand-new products and employee lunches. Check out the company’s story in video form here.
- Made from sustainable seagrass and organic cotton using fair trade practices, this hat will protect you from sunburns, bad hair days, and boring outfits without placing one ounce of guilt on your pretty little head. – Ozolife.com for Vanity Fair/VF Daily
- You don’t have to be young or surfer, skater or boarder to appreciate their style of organic clothing. – Cathy, Green Eco Services
- My grandson loves his hat. He looks so cute in it, and he knows that its [sic] made from natural materials. – GeeGee V., Sustain Lane
2401 Lincoln Blvd.
Santa Monica, California 90405Get Directions