Eat Your Way Through Little Italy for $40 ($59 Value)

North Beach

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In a Nutshell

  • Three hours of the most savory tastes in the city
  • Behind-the-scenes look at how delicacies are made
  • Rich history of actors and San Francisco's Beat Generation

The Fine Print

Promotional value expires Jul 11, 2010. Amount paid never expires. Open to all ages Not valid with any other offers Must schedule tour online Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

_Jump to: Reviews Tour Guide Criminal Background Check_

Today’s Groupon takes you from the bustling streets of San Francisco to the heart of Little Italy. For $40, tour North Beach/Little Italy with Local Tastes of the City Tours (a $59 value). Local Tastes was voted one of the top Citysearch city tours of 2006, raved about in Everyday with Rachel Ray magazine, and called a “Must See” by the California Travel & Tourism Commission.

The stroll around Little Italy and North Beach is usually led by Tom Medin, who has extensive knowledge of architecture and cuisine, earning him the reputation of a human encyclopedia. Meet at Mario’s Bohemian Cigar Store, then head out to explore how Italian staples are created, indulge in amazing cappuccino at Caffe Roma, observe a traditional bakery cooking up sweets in a 130-year-old stone oven, and learn the intricacies of local olive oil.

As your belly fills up on Italian treats, cram your mind with Little Italy’s rich history while listening to classic blues and jazz tunes of yester-Francisco. Medin guides you through the Beat Generation area, stopping at destinations where Robin Williams, Woody Allen, and Bill Cosby started being funny. See where Francis Ford Coppola wrote The Godfather and manicured his exquisite beard. Or take pictures in front of the breathtaking cathedral where Joe DiMaggio and Marilyn Monroe took pictures after their romantic civil ceremony. Check the website for a detailed itinerary of the trip.

Whether you’re a local seeking to delve into Little Italy’s history and cuisine or a visitor yearning for a taste of what San Francisco’s all about, grab this Groupon for a chance to take advantage of this wholly Italian experience. Go with friends, family, or family-friends: these mouthwatering sites are sure to please any combination of acquaintances. And don’t eat before the tour! Local Tastes of the City Tours will leave you satiated with the rich taste of Little Italy’s little Italian foods made by little Italian people wearing little Italian hats.


People rave about Local Taste’s tours of North Beach. Yelpers give them a whopping 4.5 stars, while Citysearchers give them four. Here’s what the tour-goers have to say:

  • I loved it, it was fantastic from start to finish, and if you have any inclination to learn about a culture along with their culinary delights a San Francisco Food Tour with Local Tastes of the City Tours is for you. – Administrative C., Yelp
  • We can honestly say, that this tour was the best way to get to know North Beach and to appreciate it’s [sic] history and best of all, it’s [sic] food! – Carmen L., Yelp
  • One of the best tours I ever taken! My wife and I loved the combination of food and history. At each stop the guide got us behind-the-scenes, so we not only tried different foods, but we also learned how everything was made, from coffee, chocolate, breads, and more. – ted3000, Citysearch

Tour Guide Criminal Background Check

Here at Groupon, the safety and peace of mind of our customers comes first. That means putting each product, service, or person we offer through a rigorous quality-assurance process. For today’s deal, we did an exhaustive criminal background check on Local Taste tour guide Tom Medin. At the end of the invasive procedure, we’re happy to report that Medin checks out clean and receives the coveted Groupon Qaulity Seal. Here’s a partial list of the 50 crimes we tested that Medin has certainly not committed:

  • Shoplifting
  • Human taxidermy
  • Taunting dogs with large tree branches
  • Commandeering a school bus and not finishing the route
  • Drawing naughty pictures
  • Breathing too heavily
  • Snickering during an official moment of silence
  • Placing whoopi cushions on judges’ chairs
  • Embezzling

Local Tastes of the City Tour/SF Food Tours

"If you want to aggressively snack your way through a neighborhood as you walk it," says Fodor's, "consider hanging with cookbook author Tom Medin or one of his local guides." Medin is one of the founders of Local Tastes of the City Tour/SF Food Tours, and he personally leads many of the company's walking tours, which seek out the soul of the city in its bakeries, restaurants, and cafes. The hunt for hidden gems might lead to Chinatown's oldest bakery and a fortune cookie-making demonstration, or through an authentic Western saloon. The North Beach tour, which has been recommended by Lonely Planet, presents a behind-the-scenes look at coffee-roasting by way of the favored hangouts of the Beat Generation. Even when a tour skirts the city's iconic landmarks via painted bus, each stop is replete with tastings and demos, which is why the guides recommend that visitors avoid eating before a tour or swallowing their backpacks for safekeeping.

Customer Reviews

This was a wonderful tour!! The best I've ever experienced. Logistical note: The bus will meet you at the side of the Library, not at the front.
April F. · April 11, 2014
Great way to see the city. A bit on the long side but still a great way to get know the city.
Edgar M. · January 12, 2014

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