Taking two-dimensional photographs is a simpler way of preserving a moment than erecting three-dimensional dioramas or creating four-dimensional time loops. Capture the best of times with today's Groupon: for $20, you get $50 worth of cameras and accessories from Lomography’s online store.
Lomography’s analog cameras and accessories snap colorfully quaint images inspired by vintage Russian cameras. Its line of Lomo LC-A+ cameras lets shutter slingers replicate the deep saturation, vibrant colors, and brooding existentialism of the original Lomo Kompakt Automat, the Russian camera that originally inspired Lomography’s off-the-cuff approach to photography. Shutter slingers can equip themselves with an array of vintage-style soul takers such as the Diana+ ($49) or the old-school Holga 135 Pinhole ($49.99). Lomography color-negative 100 35mm film ($7.90/pack of 3) supplies ample artistic ammunition, and rare accessories, such as a Fisheye Submarine underwater camera case ($69) or the Diana F+ 110mm telephoto lens ($35), aid in picture-flicking pursuits.
In 1991, the surprise discovery of a Lomo Kompakt Automat—a compact Russian camera—in a Vienna shop struck inspiration into a group of local students; they reveled in the shadowy corners, lo-fi graininess, saturated colors, and light-leaks that riddled its photos. The group traveled to the camera's birthplace in St. Petersburg to meet with the original manufacturers at the Lomo PLC factory, and forge a contract for global distribution. Over the next 20 years, the students' venture expanded into Lomography, a global company that develops experimental cameras and accessories and operates stores in 17 countries.
Whether on gallery shop shelves in an online store, Lomography boasts full-size and compact analog cameras, many in hues such as bright blue, green, and goldenrod. Classic cult picture-takers such as the Diana F+, Lomo Kino, and Lomo LC-A+ join experimental eight-frame and fish-eye cameras, pocket cameras, and kinoscopes. Accessories such as flash, wide-angle lens, and fish-eye lens attachments, and a line of darkroom equipment, spur creative exploration and provide justification for annexing the shadiest corners of the basement. Lomography fuels its cameras with film types such as 35mm, 120 medium format, and instant that can be developed at professional studios or through its online development services. The store also compiles photography books and city guides, and fashion such as shirts, bags, and button sets.