What You'll Get
Digital photography has all but eliminated such photographic traditions as experimenting in the darkroom or blackmailing silent film starlets with incriminating negatives. Rediscover life at 35mm with this Groupon.
Choose Between Two Options
- $20 for $50 worth of analog cameras and accessories online at Lomography.com
- $20 for $50 worth of analog cameras and accessories at the New York gallery store in Greenwich Village
Customers can snap eight-frame photos with the compact 35mm Oktomat camera, adapt existing cameras with street photography–friendly add-ons such as the Diana F+ 38mm Super Wide Angle lens, process darkroom photos with the Paterson film clip set, and flip through photography books such as the Lomography City Guide London.
The Fine Print
Promotional value expires 180 days after purchase. Amount paid never expires. Limit 1 per person, may buy 4 additional as gifts. Limit 1 per visit. Online redemption not available until 10/18/12. Valid only for option purchased. Not valid on film or film development services. Shipping and tax not included. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
In 1991, the surprise discovery of a Lomo Kompakt Automat—a compact Russian camera—in a Vienna shop struck inspiration into a group of local students; they reveled in the shadowy corners, lo-fi graininess, saturated colors, and light-leaks that riddled its photos. The group traveled to the camera's birthplace in St. Petersburg to meet with the original manufacturers at the Lomo PLC factory, and forge a contract for global distribution. Over the next 20 years, the students' venture expanded into Lomography, a global company that develops experimental cameras and accessories and operates stores in 17 countries.
Whether on gallery shop shelves in an online store, Lomography boasts full-size and compact analog cameras, many in hues such as bright blue, green, and goldenrod. Classic cult picture-takers such as the Diana F+, Lomo Kino, and Lomo LC-A+ join experimental eight-frame and fish-eye cameras, pocket cameras, and kinoscopes. Accessories such as flash, wide-angle lens, and fish-eye lens attachments, and a line of darkroom equipment, spur creative exploration and provide justification for annexing the shadiest corners of the basement. Lomography fuels its cameras with film types such as 35mm, 120 medium format, and instant that can be developed at professional studios or through its online development services. The store also compiles photography books and city guides, and fashion such as shirts, bags, and button sets.