Without proper footwear to identify them, track stars are often assumed to be frightened paranormal experts fleeing unbusted ghosts. Keep ahead of the invisible crowd with today's Groupon: for $25, you get $50 toward sneakers, running apparel, and fitness accessories at New Balance Columbus, valid at your choice of two locations in Columbus and one in Dublin.
Sneaker specialists suit up the hooves of everyday athletes with New Balance sneakers, ensuring that each fits comfortably to improve overall performance. Employing the Total Fit technique and a quick sole-reading exercise, footwear masters measure 88 critical points of fit, looking at the customer's foot from every angle before selecting the ideal running shoe. Equip tootsies with a pair of lightweight, rainbow-colored training shoes such as the women's New Balance 890s ($79.90), or treat arches to proper support and control with New Balance 1123s ($119.90). The cushioning of the versatile New Balance 650 ($49.90) allows outdoorsy men to comfortably navigate rough trails, climb rocky slopes, and rush past idle travelers on moving airport walkways. New Balance also outfits young runners from grade-school students to young adults in functional footwear and breathable apparel.
The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.