The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Woo in style with today’s Groupon: for $25, you get $50 worth of Western apparel and accessories at Luskey's/Ryon’s on Catclaw Drive.

Since 1919, Luskey's/Ryon’s has outfitted untold numbers of cowboys and girls with its awe-inspiring array of all things Western. From boots and hats to denim, custom saddles, and fancy-time gilt belt buckles, the packed racks and stacked shelves of Luskey's/Ryon's threaten to secede from under the weight of so much rugged gear. Keep the sun off with a genuine Atwood palmleaf hat ($45), or strut stylishly in Wrangler men's pro-rodeo cowboy-cut jeans ($26.99). A leather-covered stainless-steel flask ($100) imparts a dashing gift unto adults, whereas Buckaroo kids boots ($49.99) outfit youngsters in rich imported leather that will impress all kinds of people who aren't Grandma.

This Groupon is valid toward any product in the store, except sale items. The friendly staff keeps things casual and provides attentive service, just as they did 90+ years ago, when Luskey's/Ryon’s was the only store within 2000 furlongs to stock human horseshoes.