- $21 for $40 toward baby clothes, toys, and accessories
Babies are world's smallest humans, yet they require an unfathomable amount of gear: cribs, car seats, diaper bags, not to mention the giant dictionaries that help them translate their ancient infant language into English. Luckily, MacroBaby carries all this gear and more. All told, the store offers more than 40,000 baby products from 900 brands, including Fisher Price and The Honest Company.
A superstore that's easy to navigate.
An employee greets every customer at the door, and takes them on a tour of the premises. This expert doesn't chaperone forever, but when he or she departs, couples can always refer to a house "Baby Checklist" to make sure they've got the necessities.
Baby showers in style.
Though it may not be as lavish as the Stork's private jet, MacroBaby runs a limo-for-hire service that can usher baby-shower parties to and from the store or pick new moms up from the hospital with their newborn in tow.
A CEO that can relate.
MacroBaby was itself born when the CEO had his first child and realized how frustrating the experience of shopping for a newborn can be. No one at big-box stores seemed to have firsthand experience with the products, and online returns were a hassle. As a result, the company's desire to make parenting simpler—and turn baby-related errands into one-stop shopping—shows in the details. Maybe the biggest example: a 4D ultrasound service right on the premises.