Without T-shirts and hoodies, top hats and tailcoats would get stuffed with dirt and snagged on ski lifts during extreme-sport expeditions. Outfit your adventurous form with today's Groupon: for $20, you get $40 worth of shirts, hats, and more from Mad Industry, an online apparel shop.
Mad Industry creates clothing tailored to the edgy style of the extreme-sports industry while addressing the need for quality sporting apparel. Fans of snowboarding, skateboarding, wakeboarding, and cardboarding will find hats and shirts to suit their style and needs. Try on the Authentic Beanie ($12.99) to sport the head hide that started it all, or put a torso inside The Ride tee ($21.99). Women's options put an extra X chromosome on the already extreme options.
Created by Marshal Zalewski and Dave Cruz while they were working in the stock-car racing industry, Mad Industry is quickly becoming a part of the extreme-sport culture. With insider knowledge on what their adrenaline-adoring brethren want from apparel, the pair produces clothing with fabrics washed to have a soft, vintage feel, without compromising a modern, sleek look, like an aging family cat that can cuddle and wear a track suit at the same time.
More than 940 Facebookers are fans of Mad Industry.