Madison Food & Wine Show

Multiple Locations

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In a Nutshell

During marathon weekend, famed kitchens lend chefs to reveal insider tips among slew of wine, cheese, beer & local food exhibits & samples

The Fine Print

Expiration varies. Amount paid never expires. Limit 1 per person, may buy 4 additional as gifts. Valid only for option purchased. Must be 21 or older. Admission is non-transferable. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Food and wine festivals allow people to diversify their palates in one day, a feat previously attainable only by cramming five frozen dinners and a variety pack of juice boxes into a blender. Savor expanding horizons with today's Groupon to the Madison Food & Wine Show in the Alliant Energy Center's Exhibition Hall. This Groupon is valid for admission Friday, October 21 from 5 p.m. to 9 p.m., Saturday, October 22 from 12 p.m. to 5 p.m., or Sunday, October 23 from 12 p.m. to 5 p.m. On-site parking is $6. Choose from the following options:

  • For $20, you get a foodie package (up to a $45 total value). Each package includes:

    • One show admission (up to a $42 value)
    • One sample plate (a $3 value)

  • For $49, you get a whiskey-experience package (up to a $107 total value). Each package includes:

    • One show admission (up to a $42 value)
    • One admission to a top-shelf-whiskey tasting (a $65 value). The tasting will take place at Samba Brazilian Grill on Monday, March 12, 2012, from 6 to 9 p.m. Attendees will receive an emailed reminder before the event.

  • For $49, you get a vodka-experience package (a $107 total value). Each package includes:

    • One show admission (up to a $42 value)
    • One admission to a top-shelf-vodka tasting (a $65 value). The tasting will take place at the Edgewater Hotel Pier on Monday, August 13, 2012, from 6 to 9 p.m. Attendees will receive an emailed reminder before the event.

The exhibitors at the Madison Food & Wine Show parcel out a wealth of culinary knowledge to attendees, sizzling dishes during demonstrations and teaching browsers how to pair wines and plate cheeses. Foodies mingle in the cavernous hall, lingering at dozens of exhibits from mouthwatering vendors such as Weggy Winery, Philips Wine Co., Sassy Cow Creamery, and Capital Brewery. Action-packed events give festival-goers a glimpse behind the scenes at top kitchens and cooking schools, from a pastry-arts demonstration to the Big Cheese cook-off, which prizes the best-tasting grilled cheese or cheese soup, or fastest-running car with wheels of gouda. In the Madison chef showcases, local sautéing stars unveil the secret techniques behind signature recipes, and a dueling-chefs competition sees cooks fencing with spatulas in a weekend-long tournament.

Those opting for the foodie package snag a handy sampler plate, whose sturdy, ergonomic design ensures graceful transport of a stemmed wine glass and snacks. Although not included in this Groupon, festival visitors can opt to attend premium events, such as a lesson on how to host a wine party ($10), or a beer and chocolate tasting ($10), which challenges blindfolded eaters to guess whether they've just eaten chocolate, beer, or humble pie. Vodka and whiskey packages extend the potable fun beyond the show, with three-hour tastings at later dates.

Customer Reviews

Great venue with plenty of space to move around. Great selection of food and drinks to sample!
Richard E. · March 23, 2016
Fun event! Great deal through Groupon!!
Megan R. · March 23, 2016
Merchant Location Map
  1. 1

    State-Langdon

    240 W Gilman St.

    2nd Floor

    Madison, Wisconsin 53703

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  2. 2

    Madison

    666 Wisconsin Ave.

    Madison, Wisconsin 53703

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  3. 3

    Madison

    1919 Alliant Energy Center Way

    Madison, Wisconsin 53717

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By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.
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