Children, who are born naked, must be immediately swaddled to prevent their "new baby" smell from wafting out windows and attracting feral Peter Pans. Seal in your offspring's freshness with today's Groupon: for $15, you get $30 worth of personalized children's clothing and gifts from Makaboo, an online purveyor of custom textiles for kids. Shipping is not included with this deal; see the sidebar for rates.

As featured in People's celebrity baby blog, Makaboo specializes in plush, cozy clothing and gifts for babies and kids from such tried-and-true brands as Angel Dear, Bella Bliss, Kissy Kissy, and SwaddleDesigns. Pillow pals ($29.99) provide a fuzzy companion, head supporter, and indoctrinator into the lifelong skill of spooning. A snuggly hoodie jacket ($49.99) makes an effective, colorful cocoon for darling human larvae when the weather gets nippy. Robes, blankets, bibs, and burps help parents attend to the various needs of their twee tater-tots with stylish aplomb. Personalize your gift with an animal icon plus your little one's name and Twitter handle.

Reviews

People magazine's celebrity baby blog loves Makaboo, as do many moms. Its flagship store in St. Louis was featured on KSDK Channel 5 in St. Louis:

• In addition to making unique gifts more affordable, Makaboo's website is easy to use. It let's you pick the product, the font, and then you can play around with it. The website allows customers to see what their gift is going to look like before buying. – KSDK Channel 5

Pre-Tax Order Total Shipping Cost $24.99 or less: $5.99 $25.00–$34.99: $6.99 $35.00–$49.99: $7.99 $50.00–$74.99: $8.99 $75.00–$99.99: $9.99 Orders over $100: Free