The perfect outfit carries a mythical appeal, unlike the unicorn, which devalues its myth each time it models for tacky notebook covers. Hunt for the one true ideal ensemble with today's Groupon: for $30, you get $60 worth of men's and women's apparel at Material.

Material keeps bodies clothed with an eclectic mix of denim, casual T-shirts, dresses, and jackets for the denizens of style. Lines such as Levi's, Heavy Rotation, Free People, Gola, Mavi Jeans, and Ames Bros pack the racks, nestling next to eco-friendly threads and locally-designed duds. Pull on the men's Levi's 511 Skinny jean ($54) and stick your arms through the men's Ambiguous Little John shacket ($64), an endangered species of button-down produced by crossbreeding shirts and jackets. Ladies can dress in one step with the Insight Cloud Parade dress ($38), swathe legs in It-Hottie Low Rider Shadow jeans ($70), or casually drape themselves in the Gentle Fawn Dusk tank ($28).

Material's shop is home to honey-colored wood floors, solidly hewn granite and wood tabletops, and eye-grabbing canvasses, and the store hosts music and art events throughout the year. The friendly, laid-back staff are ready to help browsers find that perfect pair of jeans or T-shirt, ensuring that customers are happily clothed and well protected during flash sandstorms.

Reviews

City's Best named Material one of the Best Fashion Boutiques in San Diego. City's Best, About and Discover SD all positively reviewed the business. More than 40 Yelpers give it a 4.5-star average and more than 800 Facebookers like it.

• Material has a variety of popular clothing brands, local hand-made jewelery [sic], as well as awesome decor. – City's Best
• Cool casual threads for both men and women, Material has a reputation for friendly service in an edgy, artsy setting. – Inigo Figuracion, About