From the corporate store to each franchise location, the staff of Max Muscle Sports Nutrition goes beyond stocking and suggesting supplements to offer health help through a variety of channels. Sales associates in the stores help to discern the optimal body aid to achieve the personal fitness goals of athletes, bodybuilders, and everyday exercisers, be they weight loss, weight gain, muscle gain, toxin-flushing, or intimidating a superhero into ripping a cumbersome collection of old phone books in half.

A certified sports-nutrition specialist can also sit down with clients to chart their age, gender, height, and basal metabolic rate to draft a comprehensive, custom nutrition plan. The written word further fortifies customers' soul cages in Max Sports and Fitness, a monthly magazine brimming with health-supplement advice and fitness tips.