Like a shrewd defense attorney, a spray tan can provide the plausible alibi of a Caribbean vacation. Achieve a skin tone to match the bronze scales of justice with today’s Groupon: for $30, you get two VersaSpa UV-free tanning sessions at Maximum Tan (a $60 value). This Groupon is only valid at Maximum Tan’s Fairport, Spencerport, and two Rochester locations.
Maximum’s tanning experts help visitors elude the UV rays associated with traditional, sun-drawn tanning by unveiling the VersaSpa spray-tan machine. Sessions in the body-bronzing standup apparatus begin with a mist of pH-balancing solution that preps skin prior to changing hues. Guests then choose from light, medium, or dark shades of copper before the machine evenly coats their bodies in a tanning formula that leaves behind a golden sheen. After a hydrating spray puts the finishing touches on skin, clients emerge from the machine with natural-looking tans free of orange streaks reminiscent of carrots shot out of a T-shirt cannon.
Brothers Richard and Philip Samuel operate Maximum Tan, pitching in daily to maintain four levels of tanning equipment at seven salons. A computer system monitors the freshness of lamps in every lie-down and standup UV bed, tracking each bulb's hours so that it can be changed before the standard recommended time. The employees, who are trained in skincare, tanning hygiene, and equipment operation, can bronze bodies with custom airbrush tans or escort guests to self-operated VersaSpa booths. Each store is kept cool so that customers can stay comfortable after tanning sessions or long days babysitting electric blankets.