Though unmentionables once referred to all manner of things––Grandpa's missing hands, Phlogiston theory, and the truth about cats and dogs—only one thing is worth not mentioning today. Don't say a word with today's romance-clad Groupon: for $35, you get $70 worth of intimate apparel at Midnight Magic Lingerie in St. Albert.
Midnight Magic Lingerie compiles a dainty diversity of lingerie, bras, and swimwear as well as other intimates and sexy accessories for both women and men. Underwear wardrobes lost to thieving washer-dryers can be replenished with Avero Marie Jo thongs ($54), available in six colours, or the sleek and seamless strata nylon of Van Elle Illumination briefs ($14). The store's reliably friendly and tactful staff possesses expertise in proper bra fitting and competitive measuring-tape origami, with added proficiency in fitting larger cup sizes through size N. The Madison by Prima Donna ($118-$128) eloquently endows size B to I cups with lacy detailing and translucent pearl decor. Each fitting consultation matches customers with the right undergarment for her tastes and lifestyle, be it an Triumph sports bra ($40) for ease and comfort at the gym or a Calvin Klein push-up bra ($52) for creating a buxom figure while donning cocktail dresses or couture beekeeper suits.
In addition to conducting standard bra fittings that emancipate women from oppressively tight shoulder straps and wrong-letter cups, Midnight Magic's employees are qualified to offer professional post-mastectomy bra fittings. Once fitted, buyers can select from a lineup of Amoena, Trulife or Anita mastectomy bras ($50–$102). Both mastectomy and regular bra fittings are free for boutique customers and especially curvaceous Italian sports cars.