$15 for Two to Attend the Midwest Mountaineering–Sponsored Radical Reels Tour on April 28 at UMN’s Wiley Hall ($30 Value)

Minneapolis / St Paul

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In a Nutshell

Radical Reels film tour illuminates screens with award-winning short films about extreme sports

The Fine Print

Promotional value expires Apr 28, 2012. Amount paid never expires. Limit 3 per person. Limit 1 per visit. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The first action movie resulted from a slideshow-projector malfunction, which turned a deck of family vacation photos into a fiery, explosion-packed beachside adventure. Take a trip to the movies with this Groupon.

$15 for a Viewing for Two of the Radical Reels Tour on April 28, 2012 at 7 p.m. at the University of Minnesota’s Wiley Hall ($30 Value)

Sponsored by National Geographic, the 2012 Radical Reels tour illuminates more than 60 screens across the United States and Canada with the award-winning high-adrenaline sports films from the Banff Mountain Film and Book Festival. On April 28, the tour lands in Wiley Hall, where it will show action-packed scenes of extreme sports, such as hiking, biking, and playing hopscotch on the rim of Mount Vesuvius.

Midwest Mountaineering

Midwest Mountaineering can trace its origins back to 1970, when avid rock climber Rod Johnson found himself frustrated with the lack of climbing equipment available in Minneapolis. When Johnson returned from a voyage to California with a backpack full of gear, he decided to sell his accumulated goodies to friends and local climbers out of his own kitchen, calling his operation The Johnson Company. As his business grew, so did its inventory—expanding to include tents, skis, kayaks, and canoes. Rod’s business quickly became too big for his kitchen, eventually landing at its current location under the name Midwest Mountaineering.

Today, the store continues to equip outdoor adventurers with quality gear and apparel. A cheerful blue-and-red sign splays across its historic storefront, which houses racks of apparel and specialty equipment for an array of extreme sports that includes long-distance backpacking, paddling, and ice climbing. Kayaks and canoes, which customers may try out before purchasing during regular boat demonstrations, dangle from ceilings next to life preservers, and shoes, coats, and athletic gear line the exposed-brick walls. An enthusiastic staff of outdoor aficionados stands by to offer customers tips on finding optimal products and the best clothing lines to impress fashion-conscious wildlife, as well as lead regular instructional workshops, hands-on clinics, and special events.

Customer Reviews

Your staff is friendly and helpful, something that just seems to get harder and harder to find. Thank you!
Steffanie M. · May 30, 2012
Customer service is always top notch
Ric S. · March 22, 2012
Thank you, it's always a joy to come to your store. Great service , selection and people willing to share what they know. thanks
Julie M. · March 22, 2012

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