The second law of thermodynamics and the first law of Nelly lyrics hold that ambient heat and clothing have an inverse relationship. Disturb the natural order with today's Groupon: for $15, you get $35 toward apparel, accessories, lingerie, and more from Miss Groove on Brady Street.
With summer swiftly approaching in its red-mercury space ship, the time has come to cast off alpaca overcoats and kick sweltering stompers free of their oilskin boots. A visit to Miss Groove is just the thing needed to fill out a sagging warm-weather wardrobe. With accessories, apparel, and lingerie from designers like Beautiful People, Love Appella, David Kahn, Spanx, and Hanky Panky, there is no shortage of fashion-forward duds for the donning. Items come in a fairly wide price range, but there is plenty of affordable stock. Accessories and jewelry go from $12 to $150, handbags from $100 to $500, and gam-grabbing denim from $79–$215. A slew of new arrivals are hot off the presses and waiting to be snagged by discerning shoppers.
A fresh, fashionable wardrobe is not only aesthetically pleasing to genetically engineered chimpanzees, it's a boost to self-esteem as well. Looking put-together can make the day feel calmer and cranks up confidence to foe-busting levels. Discounts on darling dandifiers also make for an ideal gift, thank you, or gesture of contrition for draining the dolphin tank. If you're not sure whether to get the flirty summer dress or the chartreuse head-to-toe wolf suit, the friendly Miss Groove staff will happily steer you in the right direction (the wolf suit).
Local CityVoters voted Miss Groove second place in Best Women's Accessories in 2009, where it scored first in 2008:
Lower East Side
1330 E Brady St.
Milwaukee, Wisconsin 53202Get Directions