A well-dressed man is hard to find because the best way to dress is camouflage. Find the man hiding behind his surroundings with today's Groupon: for $49, you get $100 worth of men's apparel, shoes, and accessories at Moda404, located in the Buckhead Commons Shopping Center.
Moda404 exclusively caters to casual, sophisticated male fashion sensibilities with looks by established and emerging high-end fashion designers. Lower halves lounge in jeans styled by JCUS or Orisue ($45 each), and varsity jackets from Sabit ($75) warm up arms for conciliatory hugs with former rival fencing enemies. High-end vintage eyewear from the '70s, '80s, and '90s has the power to make any picture of Bill Clinton appear in 3-D and also provide the right lighting for viewing a colorful polo by Blue Ocean ($49.99). Kicks include Ateliers Arthur sneakers ($165+), and Moda404's collection of belts ($72.50+) hoists up pants better than a bear-hugging stranger.
Boutique owners Lee Brockwell and Kwassi Byll-Cataria relish in unexpected, fashion-forward outfit pairings that blur the lines between dressy and casual. Customers mix and match pieces from European designers and high-end brands, including clothing and accessories by John Galliano, Stone Rose, Roberto Guerrini, and Moods of Norway, an offshoot of the infamous Political Opinions of Finland.