Without delis, sandwiches would have to be made from bite-size animals, and take-a-number machines would be forced to work as counting aids for the easily distracted. Tally pastrami with today's Groupon: for $12, you get $24 worth of deli fare, bagels, pastries, and groceries at Murray's Sturgeon Shop. This Groupon is not valid for smoked fish or caviar.
Murray's Sturgeon Shop, vociferously praised by critics at Zagat and New York magazine, carries on a tradition of excellence in grocery and deli service it started in 1946. Manhattan classics line the shelves, such as bagels in poppy, sesame, or pumpernickel varietals ($5.50/half dozen) and house-made cream cheese infused with tasty toppings ($8–$11/lb.), and international artisanal cheeses ($12.99–$21.99/half lb.) make excellent allegory fodder when combined in a melting pot. Kosher salami recalls old New York with a characteristic blend of garlic, spices, and American dreams ($5.99/half lb.), and hand-pickled herring arrives mouthside sporting cream or wine sauce ($3.49/fillet). Rugelach, crumb cake, and noodle pudding headline on the pastry stage, and dried fruits and assorted nuts sate snack cravings.
Murray’s Sturgeon Shop
From dealing with high rents to competing with new business fads, New York institutions can be hard to come by these days. Murray’s Sturgeon Shop, however, curbs that trend and keeps to an old-school tradition of devoted customer service and attention to detail in its artfully plated deli spreads. Since 1946, the Zagat-rated eatery—which also garnered nods from New York Magazine—has stocked products made from its namesake fish, such as smoked sturgeon or caviar. Alaskan salmon, whitefish, and lox complement kosher deli meats such as corned beef and pastrami. To cater parties or Tamagotchi-addiction interventions, the shop delivers ready-to-eat soups, salads, imported cheeses, and indulgent desserts such as old-fashioned crumb cake and rugelach by the pound.
Upper West Side
2429 Broadway at 89th Street
Manhattan, New York 10024