A Chat with Muskegon River Fly Shop
What services does your business offer and what makes your business stand out from the competition?
The Muskegon River Fly Shop in Newaygo, Michigan, barely more than a mile from the world famous Muskegon River, is a full-service fly shop with many thousands of flies, all of which are tried and true for the local waters, whether you chase trout, bass, panfish, steelhead, salmon, pike, or anything else.
What is the experience customers can expect?
Customers can expect to be made to feel comfortable as we attempt to help to the best of our ability. Whether a seasoned fisherman looking for a specific pattern or a total beginner who is looking for a helping hand getting started with their first flies, we will bend over backwards to help.
What was the inspiration to start or run this business?
We started our shop for a few reasons. First, Newaygo is a fly fishing destination for people from all over the globe, yet for many years it’s been lacking a store to outfit the fly fishermen who fish this area. Also, as a fly shop customer, I never found “my” shop. Now I hope to be that for others.
What do you love most about your job?
Meeting people from all over the place with different lifestyles, upbringings, socioeconomic standings, etc. Despite all of the differences, there is a sense that what we all have in common, love for fishing, trumps all of the differences. A shared love and respect for our river and fish is a cool thing!