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For skincare and haircare sourced from the earth and lauded by fashion magazines, beauty buffs seek out N-Diya. Some visit its brick-and-mortar location for botanical facials and soothing massage therapy, while others pamper themselves at home with N-Diya's lotions, soaps, and oils.
The label's rich legacy of natural ingredients started when registered nurse and holistic clinician Safiya Hassan decided she'd suffered enough side effects from her eczema medication. To assuage the chronic skin irritation, she decided to formulate her own intensive moisturizers. All her muddling, stirring, whisking, and spell-casting resulted in three things: a healing butter, a healing cleanser, and the discovery that she loved to make natural skin and body products.
Combining this new passion with her professional background, Safiya found she couldn't stop making products: body washes, skin oils, shampoos, toners, and masks. Brimming with decadently fragrant, botanical ingredients—lavender, rosemary, tea tree oil, and grapefruit—these potions quickly garnered attention. Today, they've been twice featured in Essence magazine—once to spotlight the organic honey and raw shea butter of N-Diya's Orange Blossom Butter Me Up Body Wash, and another time to show off the Herbal Oil Spray in its N-Diya's Beautiful Locks line.