Unhappy with the look and feel of standard pet toys scattered across the market, the owners of PrideBites decided to make their own. After perfecting their toys using the softest, most durable materials, they set a goal of providing their product to customers worldwide. After appearing and receiving an offer on Shark Tank, they began producing several lines of customized pet apparel and accessories. Today, their website is filled with an assortment of products such as hoodies, frisbee and bone toys, and pet beds all personalized with any pet's name and photo.