Fitness magazine with features written by medical and health professionals, alongside celebrity workouts, style advice, and healthy recipes
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Fitness magazine Shape’s 1981 founding came with some controversy. The publisher wanted a commercial-style magazine with sexy models and more fluff than hard journalism. But founder Christine MacIntyre wanted to give women the real scoop. She wanted the models to look healthy, the language to avoid sexist tropes, and the articles to be penned by people with real credentials. In the end, MacIntyre won: under her editorship, Shape required every writer have an advanced medical degree. Contributor Cynthia Sass, for example, provides nutritional advice based on her knowledge as a registered dietitian and degree in public health. The magazine is also printed on recycled paper, a practice that helps Shape save more than 17,000 trees per year.