Though dogs can take care of themselves, they choose not to—instead focusing their efforts on chasing squirrels, licking marmalade off babies, and learning American Sign Language. Give your hardworking dog or cat the attention they deserve with today's Groupon: for $10, you get $20 worth of all-natural pet food and merchandise at Natural Paws, located in the Raley's Center at Galena Junction.

Natural Paws peps up pooches and other pets with all-natural foods, collars, grooming products, and more. Canines can chow down on a plethora of healthy dog foods, including the vitamin-enriched Stella & Chewy's freeze-dried chicken dinner, made with cage-free chicken and organic produce ($11.95/6 oz.). The Get Naked liquid supplement keeps doggie digestive systems from locking up like gears accidentally oiled with rubber cement ($9.95). Pets can sloppily lap up these nourishments from a 100% natural bamboo bowl ($8.95–$9.95). Outfit your four-legged fur ball in a collar made with earth-friendly dyes and organic cotton procured from Africa ($11.95), or indulge your hound with a Humunga Tongue, a tongue-shaped plaything made of nontoxic natural rubber that will keep him occupied longer than his tail or your sheepskin-lined oven mitt ($11.95+).