Though Joe Alexander has worked in the mattress industry for years, he opened Nest Bedding to be unlike all the others. He achieves that by making sure the shop's sock of memory-foam and latex mattresses are entirely organic and made with nontoxic materials that are only dangerous to monsters trying to hide beneath them. The store's staffers, for their part, never pressure customers to make a purchase, and instead help them decide on the perfect bed only when they're ready. Visitors to each Nest show room will find a wide assortment of mattresses, naturally derived sheets, pillows, and crib bedding. For a bed that fits their sleeping style perfectly, Build-A-Nest kits allow guests to assemble their own organic mattresses to specification, from the base layer underneath to the comfort layers and cottony covering on top.