Storks rush babies to doorsteps with no consideration of fashion, which explains why infants show up naked or sporting socks with sandals. Rectify neonatal fashion faux pas with today’s Groupon: for $15, you get $30 worth of maternity wear and baby clothes at Nest Maternity.
Nest Maternity earned the 2011 Red Tricycle Award for Best Maternity Store with a tranquil atmosphere and an expansive collection of baby gear and maternity clothes by designers such as James Jeans and Lilac. A form-fitting cotton number, the Groovin’ tee ($44) wraps the round shape of future mix masters in a print of headphones and pleats that add room for an entourage. A Lilo T-shirt dicky ($23) gives expecting mothers a sleek layer that will not add to midsection girth and a comfy way to display their buoyant bellies in style. Infants romp toward toddlerhood in organic clothing such as the Satsuma bamboo velour baby jumper and pants set ($36), whose wide boat neck, extendable cuffs, and wing flaps accommodate metamorphosing babes. The store's bubbling water fountains and comfy lounge soothe adult shoppers, who may reward pintsize helpers for picking out a peaceful, Baby Fabulous Lotus onesie ($26) for their sibling with time in the kids’ play area.
At Nest Maternity, helpful staffers happily assist expecting moms, guiding them through what can often be a confusing, albeit exciting period in their lives. With the goal of making mothers-to-be comfortable, they adorned their shop with tranquil fountains, a lounge, and a kids' play area—all thoughtful details that helped earn them the Red Tricycle Award in 2011 for Best Maternity Store and in 2012 for Plushest Baby & Maternity Shops. Shelves teem with haute threads from Olian and Lilac, which celebrate and enhance the beauty of a woman's body during pregnancy, as well as accessories including musical CDs, nursing covers, diaper bags, and carriers. In addition to dresses, skirts, and jeans designed to fit over baby bumps, they also carry organic baby clothes that accommodate infants who are slowly transforming into larger infants or small children.