Our mission is to produce charcoal grills that are safer, save time, easy to use, convenient, efficient, and environmentally friendly with less carbon emission. A. (Safer) Since there is no lighter fluid or gas, there isn’t any highly flammable materials that are used. No burning of your eye brows or worse! No need to deal with spreading the hot coals around or having to put the cooking grid on top of the hot coals to start cooking. B. (Convenient) With the Quick Start Grill, the charcoal is ready to cook in 6 to 7 minutes. It starts uniformly so all surface area of the cooking grid can be utilized for convenient cooking. Since it saves time, you can have a fully cooked charcoal grilled steak in 15 minutes without the taste of lighter fluid. C. (Easy to Use) All you have to do is put a layer of charcoal and plug it in – approximately 6 minutes unplug and cook. D. (Efficient) Because charcoal starts quickly and you can put out the charcoal after you finish cooking, you can use the uncooked charcoal briquettes in your next usage or add less charcoal. This allows less carbon emission into the environment. Our heating elements are UL (Underwriter Laboratory) tested and registered.