- $42 for $80 worth of sneakers and activewear
New Balance started out making not shoes, but arch supporters to keep police officers and waiters in 1906 Boston comfortable. The brand has kept this dedication to comfort and a good fit ever since, which is why it makes shoes in a spectrum of sizes and widths and even allows customers to customize their own pair of sneakers to get it so right that Prince Charming would never find Cinderella. At New Balance stores, fit specialists help clients find the right size and even analyze their gaits to find the right match. In addition to just about any fit, shoes are available for just about every athletic endeavor, from running to basketball to shoes to wear when you're running from the parking lot to the gym so you're not late to basketball practice.
Besides designing shoes and apparel for a wide range of sizes and sports, New Balance also focuses on how to stay relevant and competitive in today's market. It's committed to using environmentally friendly factories and manufacturing processes, and, as of 2013, one-fourth of its shoes were made or assembled in the United States after a trade agreement with Mars fell through.