Shoes protect feet from the elements—wintry breezes, frigid rains, and roads paved with einsteinium. Periodically eschew harsh elements with today's Groupon for $25, you get $50 worth of running shoes, apparel, and accessories at New Balance Buckhead.
With humble beginnings as a 1900s Boston-based arch-support company, New Balance shops have sprouted across the globe, outfitting athletes from head to toe in specialized fitness gear. The Buckhead locale boasts seven knowledgeable Fit specialists that ensure snuggly fit sneakers with a Total Fit session, an 88-point inspection that includes accurate sizing and telepathic conversation with big toes. Brimming with brands from Dunham and Aravon, manly toes can tuck into the New Balance 10 Minimus ($99.99) lightweight trail running shoes, and the women's and men's New Balance 890 ($99.99) lightweight trainers feature a limited edition rainbow design. Men's running shorts ($19.59+) and fitness tops ($19.99+) whisk away beads of sweat, and a Komen running skirt ($39.99) made of quick-drying fabric fends against moisture and keeps bodies cool. New Balance Buckhead's neatly organized store also doles out children's shoes, fitness duffel bags, and running socks.
New Balance Buckhead
The staff members at New Balance Buckhead aren’t concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of the stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.