$10 for $20 Worth of Smokehouse Fare, Drinks, and Store Merchandise at New Braunfels Smokehouse

New Braunfels

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In a Nutshell

  • Smoked meats and more
  • Good for store merchandise
  • In business for 65 years
  • Drive through window

The Fine Print

Promotional value expires Aug 12, 2011. Amount paid never expires. Limit 2 per person. Limit 2 per visit. Not valid toward alcohol. Not valid with other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Though smoke can be used to calm bees or add an element of showmanship to presidential speeches, it’s best for making beans sing and chickens dance. Start a party on the tongue's floor with today’s Groupon: for $10, you get $20 worth of smokehouse fare, drinks, and store merchandise at New Braunfels Smokehouse. Family owned and operated for 65 years, New Braunfels Smokehouse is half restaurant, half country store, and half Southern charm. The restaurant's menu hosts a bevy of lip smacking barbeque, Southern comfort fare, scrumptious soups, sandwiches, and the specialty chicken and dumplings, all of which can be stuffed in your mouth-suitcase inside or outside under the oak trees. New Braunfels Smokehouse also features a drive-through window, offering a quick, hearty meal for those who travel by car or saddled cat, plus take-home-able smoked meats and cheeses.


Yelpers give the New Braunfels Smokehouse a four-star average, while four Yahoo! Locals give it a 3.5-star average. TripAdvisors award it an average of three owl eyes:

  • I found the atmosphere to be casual and cozy and it was easy to order and the food came out pretty fast. We all ordered different things but everyone was very satisfied with their selections – Andi D., Yelp
  • Have visited on 3 separate occasions and the food has always been good. Service is quick and friendly. – tomco2000, TripAdvisors

New Braunfels Smokehouse

Just a touch crooked, the timbers that hold up New Braunfels Smokehouse's awning impart both a rustic and timeless look, which hearkens back to the smokehouse's 1940s beginnings. The Dunbar family bought five local ice plants, including one in New Braunfels that formerly housed a brewery. With limited storage options, farmers brought their meats to the ice plant for refrigeration. Then employee Benno Schuennemann had an idea: he'd help the farmers preserve their meats even longer by curing and smoking them using old German recipes. As word grew of the smoked meats coming from the icehouse, the Dunbars found a whole new business on their hands. They added a restaurant in 1952, and by the 1960s, they fielded smoked-meat orders from across the United States.

Today, the family continues running New Braunfels Smokehouse from a new location, producing hickory-smoked beef, chicken, pork, and turkey using Benno's methods at their USDA-inspected facility. They also bake their own bread each day, plus insist that their chefs craft every side from scratch and smith every utensil by hand. The restaurant surrounds visitors in rustic style with decor that incorporates old barn siding and knotty wood paneling—many of the materials salvaged from the original smokehouse. After savoring meals ordered from the counter, visitors can peruse the country store for sausages and other packaged meats fresh from the smokehouse.

Customer Reviews

the meat here is so good, I love the sausages and brisket the most
Megan F. · January 24, 2016
Great smoked meats
John S. · January 13, 2016
Exceptional foods and service!
Marc M. · November 5, 2015
Merchant Location Map
  1. 1

    New Braunfels

    1090 N. Business 35

    New Braunfels, Texas 78130

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