In 1999, NiteTimeToys began as a small startup with a single goal: to improve the sensual shopping experience for both men and women. The store has since grown into an online empire, boasting an impressive catalogue of thousands of adult toys and accessories, along with officially licensed Fifty Shades of Grey adult products. A few clicks around the virtual aisles reveal items for individuals as well as couples, including massage oils, lingerie, and massage wands with more bells and whistles than a reindeer cop. All of these items are shipped out discreetly, and the staff even throws in a few free batteries with every order.