Hand-crafted goods, like giggling babies coated in a thick layer of wax, showcase what skilled fingers are capable of. Gobble up the fruits of fingers with today's Groupon: for $30, you get $60 worth of hand-crafted jewelry, apparel, and more from Novica.
Recipient of the November 2009 Wake Up! Award, Novica is an online fair-trade company that showcases and sells limited-edition paintings, home décor, clothing, and jewelry made by artisans around the world. While browsing the thousands of artifacts on Novica's site, buyers will be introduced to the crafter through a written bio or video in a section dubbed Keepers of the Arts. Decorate your body in hand-crafted men's and women's jewelry, like the Gentle Day pearl and peridot cocktail ring from Bali and Java ($59.99) or the Tying the Knot sterling-silver knot cuff links from Mexico ($51.99). Or decorate your body's shelter with a Gabonese wood mask ($94.95) or a 2'x3' cotton Shooting Star rug from India ($32.95).
As part of the National Geographic family and a fan of bridge metaphors, Novica creates a link between the consumer and artists from a number of regions, including Thailand, Brazil, and India. The company, which earned an A+ from the Better Business Bureau, personalizes each purchase by delivering every item with a special hand-written note and artist story card.
NPR and the Los Angeles Times profiled Novica and the way it helps local artisans thrive. Novica's products have been featured in Lucky, the Los Angeles Times, USA Today and much more. More than 8,900 Facebookers are fans of Novica.
- The Los Angeles company brings the hand-made works of artisans around the globe to consumers at bargain prices. Its goal is twofold: to ramp up a profitable business while improving the economic prospects of isolated artists in some of the world's poorest pockets. – Lee Romney, Los Angeles Times