$99 for a Keratin Hair-Straightening Treatment at Numi & Company in Scarsdale ($350 Value)


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In a Nutshell

  • New York City–reared stylists
  • Straightens & smooths hair
  • Can last three to five months
  • Posh, intimate atmosphere

The Fine Print

Promotional value expires May 22, 2012. Amount paid never expires. Limit 1 per person, may buy 2 additional as gifts. Limit 1 per visit. New clients only. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

If the shortest distance between two points is a straight line, then disheveled hair provides the least efficient route for climbing monkeys to reach the bananas in your fruit hat. Today's Groupon tames tresses for easy scaling: for $99, you get a keratin straightening treatment at Numi & Company in Scarsdale (a $350 value).

A chic new beauty boutique, named Best New Salon 2010 by Westchester Magazine, Numi & Company brings the latest styles and tress treatments straight from New York City to the suburbs. A lavish 90-minute mane makeover, keratin straightening infuses each strand with natural keratin to leave behind a stick-straight and glossy ’do. The service begins with a relaxing shampoo, followed by the application of the special smoothing formula. After fully coating head threads, an expert stylist blow-dries and carefully flat-irons the hair to seal the straight shape into place, level out kinks, and suppress any rogue curls or hexagons. The treatment can last about three to five months, which makes it an ideal splurge for the upcoming wedding, graduation, and swamp buggy tour season ahead. The intimate salon, with stark white décor, plush leather furnishings, and complimentary tea, champagne, and wine, provides a posh and relaxing spa-like space.

Numi & Company

Nuriel Abramov and Gabriel Abrams founded Numi & Company because they "wanted to give Westchester women something that's fresh and new." So they took their upscale Manhattan training and experience—some of which included styling celebrities for Allure and contestants on America's Next Top Model—out of the city and built two sleek and acclaimed salon locations. Nominated Best of the Decade by Westchester Magazine, both Abramov and Abrams know that a refined yet friendly atmosphere isn't enough to lure style-savvy women to their door—their first concern is hair. Abrams’ less-is-more approach shapes the line of attack for their team of stylists, who focus on finding what works best for the individual rather than recreating what hair looks great on a beach ball.

By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.