During the Stone Age, dressing for distress was all the rage, because cave people knew tattered threads would make them less likely to be courted by a handsome triceratops. Dress for success with today's Groupon: for $20, you get $50 worth of apparel and accessories at Ooo La La Boutique in East Aurora.
Ooo La La Boutique wraps fashion-minded women in figure-flattering frocks and eye-catching accessories from a sultry selection of high-end designer labels and more readily accessible fashion fabricators. After perfecting a flawless snatch and sprint technique, Ooo La La Boutique brings fashion pieces directly off the model's bare back and onto the wall-lined racks of the welcoming store. Cover torsos and belly-button event horizons with a basic tee ($10–$35), darling dress ($25–$120), or high-waisted denim pants (starting at $20), and originalize outfits with an accompanying accessory such as a handbag ($25+) or hat (up to $45). Keep an eyeball or two peeled for an infusion of spring trends, such as paisley-print dresses, colorful tunic dresses, and extra-large handbags. Collections change seasonally to incorporate the latest in fashion trends and personified incarnations of summer maidens and old-men winters.
Ooo La La Boutique
Owner Crista Botticello was only 19 when she opened Ooo La La’s doors to the East Aurora community, but her fashion-forward tastes suggest an intimate acquaintance with trends in America and abroad. That unique sensibility is reflected in her boutique’s selection of casual apparel and formalwear, which includes dresses, jackets, jewelry, and handbags designed by emerging locals or renowned artisans from New York and Los Angeles. Nestled in an idyllic brick storefront, the spacious store often hosts special events, such as fashion shows that benefit local charities or show off the cummerbund’s underappreciated versatility.
663 Main St.
East Aurora, New York 14052Get Directions