What services does your business offer and what makes your business stand out from the competition?
Our mission is to help my clients enjoy a new shopping experience every time they walk in to their closets.

What was the inspiration to start or run this business?
I have over 20 years of retail management experience as a visual and store manager. Working as project manager in high volume store openings for some of the top retailers using space optimizations as a planning tool to successfully place thousands of garments and accessories.

What do you love most about your job?
I definitely love the industry and still wanted to work with clients one on one and share my skills with people who would really learn and appreciate what I had to offer in space planning and fashion. That's when Optimization Dolls was born! Now I give the same service to my clients and I love it!

What is the best reaction you've ever gotten from a customer?
Alana I really had a great time today!!! You have the ability and personality to make your clients feel like friends. I really luv my closet and look forward to working with you getting the rest of my room completed. I am happy that you have turned your passion and gift into excellent business!!